PHOTOREALISTIC CGI KITCHENS
ENDLESS POSSIBILITIES
The perfect visualisation solution
CGI Kitchen rendering and visualisation by WK360 Image Studios – the perfect solution.
they are even manufactured. Or being able to update your imagery to keep up with the latest colour and style trends, without the expense of a photographic room set shoot.
Photorealistic CGI for bathrooms is the perfect solution with endless possibilities.
Why use CGI for kitchen content creation?
It can be time-consuming and costly to organise and deliver bulky kitchen products like white goods, units and cabinets to a photographic studio, let alone allow for kitchen room sets to be built, but on the other hand, working from CAD files, drawings and pictures of your kitchen product, our specialist CGI account teams and CGI artist can work with you to create something amazing from nothing.
CGI is a cost-effective alternative to photography, especially when multiple shots or room scenes are needed. CGI is also a clever way of creating the volume of content needed for today’s e-commerce demands without having to re-shoot a whole product range. A new colour is launched… no problem! You can have a CGI image before the product has been manufactured!!
Having our own photographic studios, the CGI artists have expert lighting and composition skills, which enable us to create truly photorealistic results. They are supported by a wider team of digital stylists, art directors, photographers and creative retouchers, making the process seamless and results, quite frankly, believable!
No wonder CGI has become such an invaluable part of image content creation for kitchen brands.
Our CGI Kitchen Production Process
Here at WK360 Image Studios we know the processes and technical aspects can seem a little daunting at first. However, our specialist account teams are here to guide you through the process, supporting you all the way. From creating a vision through to the final delivery of images, in the right format, for the appropriate channel, our account teams will develop a project plan that works for you.
Setting the scene
Whether you have a fixed idea on how you want your kitchen products displayed in a room or in close-up, or you need some expert advice from our in-house stylists to create the look, the most effective way of documenting and sharing our combined vision is with mood/style boards.
These boards give our team a place to start and avoid time being wasted.
Gathering the assets
We will create wire-frames of your products from the information you provide. We work with all standard CAD files such as .DWG .STP .IGES .OBJ .FBX .3DS .SKP files, however, we have been known to create wire-frames from hand drawings, photographs and even prototypes of the physical product and parts. We will also ask you for references for the surfaces and colours of the products.
Model and texture
As we gather everything and set about bringing your vision to life, we will share a clay model.
We want you to look at the shapes, dimensions and perspective, in their raw form, before we add the textures.
Textures, or texturing, is the process of adding a life-like surface to the clay model. This will transform a room scene and your products before your very eyes.
The perfect picture
The virtual scene or product is now ready for the final stages.
Finding the perfect camera angles.
Ensuring the scene is beautifully lit.
Once this is set, our CGI artist will render your final image ready for our creative post-production retouchers to give the final flourishes and create an image you will be proud of.
CGI visualisation and render of a kitchen
CGI Wireframe of the same kitchen
A few more CGI Kitchen examples created by WK360 Image Studios
We appreciate collating all of the technical and style elements of a brief may not be possible, we aim to be flexible and work with the available details.
If you have a brief you would like to discuss further, please give us a call on 01582 487580 or get in touch with the team.
