POST PRODUCTION &
PHOTO RETOUCHING
Little details make big differences.
The human eye has evolved to work in specific ways. It can tell the difference between the subtlest of colours and most likely evolved to identify the ripest fruit from the most poisonous fungus. As we evolved as a species we used that evolutionary boost to work on ourselves and how we are perceived by others. Matching clothing to look sophisticated or trendy, intelligent or sporty - the colours make a statement and work together to create an overall effect.
When print was king, there was control over the colour and its importance was truly understood. You and I could buy with confidence and know that what was printed would match what arrived. Now, in the digital age, this understanding has been lost by some brands or classed as unimportant. Those brands are the ones with the highest return rates and have the biggest impact on the environment.
Even in the digital age, where screens can represent colours differently, we can still make a difference. Matching colours as closely as possible and balancing them to each other will reduce your returns rates and environmental impact. The balance of highlights, shadows and mid-tones, the detail in the fabric, the background of a lifestyle shot and the masking of a cut-out, all adds to people's perception of your products and therefore trust in your brand. This is A WK360’s view and our brand partners agree.
Never has colour accuracy been more important in distinguishing brands and in the reproduction of imagery - especially as we move further and further towards multi-channel retail methods. Ensuring that your products look the same colour no matter what the media will reduce product returns, remove barriers to purchase and provide effective ROI with increased sales and reduced returns.
Save Money on Reshoots and Sell More Product
A product always sells better when shown in an environment or, for fashion, on a model. WK360 has perfected ways that allow you to take poorer selling stock and show it on the original model shot - even if it has a completely different pattern or fabric texture. This allows you to sell far more stock than by showing the product as a cut-out.
Reducing Product Returns
By achieving maximum colour accuracy your customers should never return a product due to the way the colour looked on and off-line. Our colour retouching team work with the actual fabrics and materials to ensure that the colour is faithfully reproduced no matter what the channel.
This is particularly important to fashion, home furnishing, kitchen and bathroom companies, to whom this kind of colour accuracy is crucial and for online and mail order sales where the actual product is not available to see.
It’s All in
the Detail
When it comes to fabric, the detail is critical. Our team will enhance the detail, looking at the shadows, highlights and midtones, to the point that you can feel the fabric with your eyes.
Colour matching products shown in different shots will remove barriers to purchase and increase sales. If customers see two images of your products that look different in terms of the colour, texture and finish, it will put an element of doubt in their mind as to the true colour they will receive if they order. If colour is the critical factor in the purchase decision this will even stop someone ordering in the first place.
Our team will ensure that the colour of your products match in every image so that there is no doubt of the colour placed in the mind of your customers. This builds trust in your brand and removes the colour barrier to purchase and therefore pays for itself with increased sales.
Increasing Sales
Print Perfect
When delivering files, our Colour Management and Repro team will ensure that the files that we deliver to the printer or to your web team have the largest possible colour gamut. Files for print are delivered in the right profile for the printing method, with the technicalities taken care of for Gravure or Web printing.
