USER EXPERIENCE
To create successful imagery you need to understand its purpose
Irving Penn the famous American photographer wrote:
“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective”.
At WK360, we put people at the heart of everything we do and this includes user experience. We will consider and advise on how to achieve the best user experience from delivery to consumption.
There are three core ways your customers use content.
They know what they want and want to find the best product to suit them.
They need to solve a problem and research how to solve it.
They need inspiration to achieve a goal.
We identify how your customers behave, barriers to purchase and analyse what they search for so we can suggest the best content to maximise the impact of your budget.
We look at how to deliver it to your customers, whether it is through ecommerce sites, apps, microsites, digital publications or print and help you decide.
It is A WK360’s view that visual content must have a purpose and be effective. Regardless of whether your customers know what they want, and you are communicating facts, or you are inspiring and touching their hearts or educating them to help them solve problems, a piece of content is truly effective when you create it with the user in mind. People first.
