Media Toolkits: work smarter, not harder!
Even the most organised and proactive marketing teams can struggle to keep their digital and media assets updated and organised, but with a media toolkit, you’ll have everything you need to hand.
A media toolkit is a clever, proactive and intuitive package which provides you with a fully stocked library of all the digital and marketing assets you will need, created in-line and on brand so that you’ll never be left struggling to fulfil requests or find long-misplaced and out-of-date assets.
The creation, approval and supply of assets for digital marketing can be a hand-over-hand experience, reactive to and dictated by the needs of your suppliers. With requests pouring in from different sources, usually with very short lead times, ensuring that brand and messaging remains consistent across the board becomes very difficult, and inconsistencies creep in. This can be especially true with international teams, as different countries will produce assets to suit their own markets and erode your messaging and brand identity. It can also push budgets up too, as knee-jerk reactions to produce assets quickly result in reaching out to expensive outsourced agencies.
A comprehensive media toolkit is the proactive solution.
It includes a range of elements to suit all of your digital marketing needs, and those of your partners and suppliers, taking the pressure off your marketing department and giving them the tools they need to market successfully. You can include multiple language options for your elements too, maintaining the look and feel of your assets to allay any dilution of your design strategy and messaging.
The format of your assets is also a consideration. A toolkit will not only provide a range of assets, but a depth of formats too. You can download and distribute assets exactly to the specifications, size, file type and outlet required with no more hassle than selecting from a menu and clicking a button. A well stocked media toolkit will cut both costs and time from your marketing overheads, as you are able to meet the needs of your advertising channels and stockists quickly and easily, with everything available at a moment’s notice. It also gives your team the chance to work more coherently, as everyone has access to the same approved and final elements.
A media toolkit will revolutionise the way your sales and marketing teams work, all pulling in the same direction while improving your advertising and brand identity across your digital channels. Speak to us today about how we can develop yours.