Printed Catalogues, your E-commerce Power Play
Bridge the gap between print and screen for maximum impact
In the digital age, printed catalogues might seem like a relic of a bygone era. But think again! They are a secret weapon for e-commerce success.
The Undeniable Influence of Printed Catalogues
Despite the evolution of shopping to online spaces, printed catalogues have retained their charm – and their power. A YouGov study has revealed that 24% of UK consumers ordered directly from a company after browsing a printed catalogue in the last 12 months. So, are printed catalogues destined to become a relic of the past? Absolutely not. Catalogues have evolved to complement online sales, serving as a physical touchpoint, guiding customers back to digital storefronts, and engaging consumers through clever tech such as dynamic QR codes, AR, and even VR content. Catalogues can be more than just informative; they're inspirational, encouraging customers to explore and purchase online.
United Colours of Multi-Channel Sales
Let's talk colour. One of the biggest challenges in e-commerce is ensuring product colours look the same online and in print. Accurate colour representation in catalogues can drastically reduce product returns, which are often due to colour discrepancies. Accurate print reproductions, using technologies like press profiled GMG proofs, ensure what customers see in the catalogue is what they get, boosting confidence and reducing returns.
The provide a grounding for digital-only brands
It’s often reported that e-commerce is responsible for decimating the high street, and it’s true that modern business models often eschew a bricks-and-mortar presence in favour of digital real estate. But brands are undervaluing the presence of a tactile, weighty catalogue which can provide a physical presence, giving consumers a grounding experience with something they can see, feel and engage with at their leisure. In a world of increasing over-consumerism, catalogues provide a more passive, consumer-driven engagement channel which can be refreshing.
Make your printed material 3D with AR
There’s nothing that says your print needs to stay on the page. Modern printed materials can contribute to a multi-channel strategy, by pairing it with QR codes and AR content that can be accessed through on-page links and touchpoints. Give your customers a brand experience that lifts off the page and brings your printed and digital content together for a unique user experience.
The WK360 Edge
At WK360, we believe in the power of printed catalogues as a complement to your digital strategy. We specialise in creating visually stunning, colour-accurate catalogues that resonate with your customers. Our end-to-end solutions ensure your brand stands out in a crowded digital marketplace. If you haven’t already, then it's time to rethink catalogues – they're a smart investment for any e-commerce business looking to expand its reach and solidify its brand.