Increase engagement with large product 360° spins

A client came to us with a question... "How can I emulate the in-store buying process through my web store?" and this got the photography team here at WK360 thinking outside the box!

Large furniture items pose a challenge in that most websites might show you one or two angles of a bed along with a lifestyle shot to inspire you. When you are in-store you want to walk around the bed and see close up what the quality looks like, how the drawers open and see how deep the drawers are on the inside... 

We worked with a high end bedroom furniture company to develop large product 360’s which allows the consumer to move the bed around on screen and really take a good detailed look at the bed from all angles.

We animated the drawers opening and closing to show the depth of the draws and how far they come out from the bed and we allowed full zoom giving incredible detail on the grain and quality of the wood.