how cgi is transforming the bathrooms market
They are infamously difficult to market, irritatingly subject to fashion trends, and – due to their cost – often a hard sell, but the ideal bathroom is something that everyone dreams of. Here’s our advice on how to effectively market bathroom products and complete sets online – using CGI content.
THE PROBLEM WITH PHOTOGRAPHY
The main challenge from a visual marketing perspective is that bathroom sets are expensive and time-consuming to build for photoshoots. This makes it difficult to create comparative images of bathroom sets with, for instance, different choices of flooring or tiles, without rebuilding the whole set each time. It also makes it slow and expensive to update product images in response to changing trends. When trends are turning towards items such as free-standing baths and wet rooms, the expense and time involved are increased. Currently, the desirability of geometric tiles rose gold fixtures, and rustic colours make the problem more intense. Whilst many companies are willing to pay for this extra cost to get the right images, those with an eye for financial detail are looking for more effective options.
SO. WHAT ELSE IS AVAILABLE?
One of the most effective visual marketing solutions is CGI. Today’s CGI artists can create a hyper-realistic setting that accurately reflects the vision and ethos of the product, recreating the experience that customers would have in a showroom, so you only need to set up the photoshoot once, with all subsequent changes being made digitally. The realism of CGI design is facilitated by skilled designers, who optimise the technology to include subtle features that make the scene look, sound, and feel authentic. It might be a dash of sunlight glinting off a tile or a petal that has fallen from a vase of flowers, but the creative control of the space is endless.
WHAT ARE THE BENEFITS OF CGI?
There are multiple benefits to opting for this marketing strategy. One of the most important is that whereas a photographic room set is dismantled after a shoot, CGI leaves a permanent imprint that can be accessed and reused as required. As such, when the current trend for a particular type of tile or accessory shifts, the image can be updated in minutes. Furthermore, there is no risk of tiles being broken in the process, which is an expensive occupational hazard in analogue studios. The primary benefits are therefore increased efficiency, reduced waste, and strategic financial management.
IS THERE ANYTHING ELSE I NEED TO KNOW ABOUT CGI?
It’s worthwhile noting that CGI is the most environmentally friendly option for digital marketing. This is ideal for companies that want to focus on their Corporate Social Responsibility (CSR), or who want to attract ethical investors. Traditional photographic studios generate considerable waste, both from the energy required and the resources. Whilst CGI artistry requires some resources, they are not wasted. Any organisation that is targeting ecologically driven audiences will benefit from the CSR boost of CGI.
NEXT STEPS
If you want to make your bathroom marketing campaign sparkle, you don’t have to do it in a way that takes time, wastes resources, and doesn’t reach its full potential. For more information about the alternatives, please get in touch with one of our CGI specialists today.