Beauty is in the eye of the beholder.
Health and beauty imagery is closely linked to fashion trends.
As with fashion photography, it is often the lighting and the way the product is shown that makes a great beauty product image stand out from the competition. Artistic styling is key, and is often driven by lifestyle trends, showing the product in use either alone or with a model. The style of the shot needs to affect the mood of the viewer, inspiring their curiosity and engaging their senses.