– Every form is a base for colour, every colour is the attribute of a form.
— Victor Vasarely

Show your true colours.

Colour management across your images isn't just important, it's critical for consumer trust.

If two products of the same colour appear differently online or in print, then customers begin to mistrust what they see and start to build barriers to purchase. Colour management and swatch matching is a vital part of ensuring these barriers are demolished during the purchasing  journey. When the customer receives the product, accurate colour reproduction will reduce likelihood of returns due to misguided colour expectations.

WK360 has been swatch matching for over 30 years for homewares and fashion companies. We excel in colour management – our  years in the industry have given us the experience to take control of colour from the camera to the final printed copy, and we treat web images with the same degree of care and professionalism as we do for print.

We are always ahead of the game in terms of new standards and profiles: there’s nothing we don't know about colour – it’s where we started out after all!

Give your customers trust in your products, by trusting the experts at WK360 with your photography and colour management.