Seeing your shoes from all angles before you buy them.
Online shopping these days is more common than ever. A quick survey around our office suggests that less than 20% of us now buy our shoes in-store. Clearly, the convenience of it all outweighs the difficulties surrounding online purchases.
So what do people do if they have awkward sized feet? Or if they want to avoid the inevitable returns when the product arrives in a completely different colour?
People are busier than ever – our fast-paced lives leave us little time for browsing stores for new trainers. Even if you did have time, before long the crying babies, stuffy store, and grumpy employees will have you wanting to escape even faster than if you had bought those Air Force 1’s you tried on earlier.
So, online shoe retailers: we’re talking to you! Provide more than just an image – provide a 3D 360° shot!
Our photography comes at such a consistently high standard that our clients should take it for granted. That’s not changing any time soon.
However, now they can show customers their products from all angles. This is crucial when creating e-commerce – a survey by Mintel indicates that 50% of online clothes shoppers have had to return what they had bought before. No business wants to have to refund half of what they sell.
Our in-house photography studio can provide you with incredibly creative 360° images, so you can show your customers what your products look like from the side and bottom; laces tied and untied; straps done and down.
Similarly to shopping in-store, if somebody dwells on a product (the equivalent of holding it in their hands), they are far more likely to make a purchase. So, how can you extend your customers dwell-time?
It's attention grabbing in an otherwise very busy space. Your website might have all sorts of loud or bright content, all fighting with each other over screen-time. Not only are 360°'s instantly the point of focus, they are interactive, and so far more engaging to your audience.
So, make your returns a thing of the past. Give us a call any time and our creative team will strive to give your brand the edge, from all angles.
Written by John Davis